Content Strategy

We create the right strategies to help design a Higher Education content
solution to meet your needs

Learning Outcomes

Learning objectives that the student should meet in order to successfully complete the programme.

Competitor Benchmarking

Assessment of industry and competitor standards in Curriculum Development to ensure that your programme covers all most important and sought-after aspects.

Developing Learner Profiles

Exercise of analysing the learners’ particular needs, backgrounds, and interests to guide the focus of the programme development.

Content Design

We create a blueprint to set out a robust content design plan for the success of your Higher Education institution.

Storyboarding & Flow

Organised flow to best present and deliver the proposed curriculum content.

Sourcing Literature

Selection of the most relevant extracts from literature that would maximise learning.

Sourcing Case Studies

Selection and development of particular use cases and real-life scenarios.

Sourcing Key Quotes

Selection of relevant quotes to illustrate points and provide elucidating examples of specific concepts.

Content Development

Develop content solutions that best meet the desired learning outcomes.

1 Types of Content

Literature Review

Summary of the key literature that the student is required to read in order to benefit and successfully pass the module.

Case studies

Use cases and real-life scenarios that would help the learner to understand, further examine, and illustrate what is being taught.


List of all learning objectives, mandatory literature, assessment methods in an easy-to-read, summarised format for your teachers to have everything in one place.

Programme Introduction

Write-up of a theoretical framework of the programme.

Key Takeaways

Extracting the most important information for exam or revision pointers.

Video Scriptwriting

Writing the script for videos to support the learning process through audiovisual means.


​Illustrations of content that will appeal to and increase information retention rates for your visual learners.


Diagrams to visually present complex facts, ratios and figures in order to make them easier to understand for the students.


Graphic representations of the main concepts and ideas, summarising the most important aspects of them to help visual learners memorise the content easier.

Cheat Sheets

Students can quickly reference to save time, versus having to refer to the book every time.

Competency Frameworks

Creating a framework that maps out all the knowledge, skills, and attitudes the learners are expected to acquire through the module.

Voiceover Recording

Audio recordings of multiple different voices and accents that can be used in your activities and exercises.

Teacher Slide Decks

To be used instantly in the lab, class or lecture theatre.

Student Handouts

Slides with additional notes that the student can use to focus on the lecturer or teacher during class time.

2 Content Evaluation and Assessment

A number of evaluation and assessment methods to help increase student engagement
Questions for self-evaluation exercises Ready questions to self-evaluation exercises, including referencing.
Answers to self-evaluation exercises Ready answers to self-evaluation exercises, including referencing.
Question Bank A set of questions for the entire module to test the student’s knowledge.
Answers to Question Banks A complete list of answers to the Question Bank.
Trial exam – Questions Trial exam allows your learners to practice customised and specific question types and structures, similar to those in the real exam.
Answers to Trial Exams Complete answer key to all questions included in the trial exam.
Role-play Group Exercise Group activities that include role-play learning experiences.
An answer key for Role-play Group Exercises Complete answer key to all role-play group exercises to evaluate students’ performance.
Performance Indicator for Group Exercises A set of guidelines for the teacher that facilitates assessment and performance measuring.
Model Answers for paper assignment/coursework Essay, coursework or paper assignment sample answers to serve as performance guidelines students will aspire to apply in their individual work

3 Content for Further Study

Developing relevant further study resources
​Links to more resources Reference sources that students can use to deepen their understanding of the topic and be able to answer any question.
Suggested reading Recommended reading materials that would help the learner to implement the knowledge in different contexts and scenarios as well as elaborate on the topic further.
Recommended organisations List of companies and organisations that students can visit in order to gain more knowledge about a certain topic and get a deeper understanding of the application of the programme’s content in the working environment.

4 Quality Assurance

Content revisions ensuring 100% accuracy and correctness to make your programme professional and consistent
​Quality assurance checks Proofreading and meticulous internal quality checks.
Round of Revisions A rigid Quality Assurance Procedure to seek feedback via Round of Revisions by Faculty Members and SMEs.


We want to go beyond our commitment and offer the following customised solutions
​Interviews Creation of enriching content based on interviews with experts from the field.
Sourcing of State-of-the-art Material Shortlisting the most effective learning material that would appeal to your learner group most effectively.
Developing Learner Pathways Developing customised exercise order and type depending on the individual needs and requirements of the learner.
Prioritisation Matrix Prioritising the most important curriculum features for the client based on their Institution’s profile.
SME Shortlisting Creative & Innovative Programme Ideas Determining exercise types and themes that would be most engaging for your students and accelerate their learning process. Linking the lesson content back to students’ personal preferences, interests and strengths.
Competitor Benchmarking of Learning Outcomes Assessment of industry and competitor standards in curriculum development to ensure that your programme covers all most important and sought-after aspects.
Tactical Implementation Plan Tranfering all of your digital content to the online world including onboarding and technical set-up.
Requirements Matrix Listing the most important requirements for the client.
Anything additional that the client requests/wishes after the deliverable has been finalised. Any extra services you want us to assist and help you with, after the ready curriculum is delivered to your Institution.

Some of the technologies we create content for